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Website Solutions Great Allegheny Passage When the Great Allegheny Passage was presented with a grant to promote visitation for bikers, hikers and leisure vacationers for a newly completed trail from Washington to Pittsburgh. The problem was nobody was using this wonderful tourism asset. Independence devised a plan to blanket the target markets by exposure and informing the public about the product, its programs, opportunities and packages available to local and regional visitors... and to book business into their hotels. Combined with a significant web site, IMG researched the best markets within a 250 mile radius and developed a program that reached over 1,000,000 pre-qualified households with the appropriate demographics via newspaper distribution. A contest giveaway online and in print produced an outstanding number of high-quality leads resulting in increased visibility, usage and reservations. |
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